Who’s Winning in the Digital Economy?

Dominos and F45 are, and it’s not because they’re providing better pizza or fitness

Gerd Altmann / Pixabay

Digital arms race

F45 has mastered the digital economy. This new way of doing business has empowered small but savvy startups to take on the giants in their industries and win. And F45 is not the only example.

Content on the menu

Just over a decade ago, Dominos Pizza was trading at $3 a share and had a product that even they admitted tasted like cardboard. Today, it’s the world’s biggest pizza company.

Move fast or fail

JCPenney thought they had this all figured out. They were one of the first retailers to sell online in 1994 and were early adopters of Facebook and other social media platforms.

Writer and product designer. I’m also on Substack: https://craigbrett.substack.com/

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